What is Google Business Profile?
Google Business Profile, or GBP, is a tool for eligible businesses to manage their business information on Google Search and Maps.
A business can maintain details such as its name, address, phone number, opening hours and photos. If holiday hours change, a customer may rely directly on the listing when planning a visit.
The listing and website are separate maintenance points
A business's own website is one source it controls. GBP is its listing on a Google platform. LocalBusiness structured data is markup within the website. Updating one does not establish that either of the others has changed.
For a changed address or opening time, check the relevant locations independently and confirm which branch each describes. Consistent names alone may not distinguish businesses with similar names.
Business Profile has eligibility requirements. An online business should not assume that every type of operation qualifies. This definition does not establish eligibility or claim that a profile has been verified.
Sources and scope
Source-language entry updated 2026-10-22; no separate source-check date is recorded. This adaptation preserves that provenance and does not represent a new audit of the cited pages.